For Anand, what draws users to use the ELSA app to learn English and improve their pronunciation over attending in-person classes is a more streamlined approach to learning. On average users spend close to 14 to 15 minutes on ELSA, which makes it one among the top 10 apps in terms of engagement in the ed-tech space. This then can be used to build out a personalised curriculum, tailored to the user’s current abilities.Īlso read | Rediscovering the iPod Nano 6th Gen… and living with it
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Once you download the app, you have to take a 5-minute assessment test which identifies the user’s pronunciation proficiency and checks the level. It offers four-lesson types - listening, syllable stress, word pronunciation and dialogue, covering 40 topics and 1600 lessons.
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The app, which is available on the Google Play Store and Apple App Store, gives you instant feedback based on your recordings, including feedback on mistakes and how to improve. Anand claims the company has the largest amount of non-English speaking voice samples of users in the world. English remains the language of aspiration in India, as it opens economic opportunities for millions of people who are either planning to study abroad or need jobs where English language proficiency is critical. (Image credit: Anuj Bhatia/Indian Express)ĮLSA was born because Vu saw the opportunity to address the common problem faced by millions through a tech-enabled solution that came into place after Vu met Xavier Anguera, a renowned speech scientist, who is now the co-founder and Chief Technology Officer (CTO) of ELSA.ĮLSA has over 25 million users across the world, 3 million of them in India, which is where Anand and his team want to focus on and grow. Subscribe now at less than Rs 4/day The ELSA app has over 3 million users in India.
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